Casting significantly impacts the effectiveness and reception of creative works, as well as the quality and performance of manufactured items.
By answering the questions in our forms, you help us authentically represent a diverse range of experiences while staying true to our clients’ audiences and social impact goals. We encourage you to respond to all questions to the best of your ability and to submit only for projects that align with your profile. While our casting community strives to provide opportunities for all, please keep in mind that submitting an application does not guarantee selection or employment.
When submitting your videos, please use a Dropbox link or a direct link to an Instagram Reel or TikTok Video. The closer your submission aligns with the provided examples, the better your chances of standing out.
Thank you for taking the time to submit!
Searching for UGC creators who can create authentic, eye-catching content! 👁️✨
Age: 30-65 mix of male/female talent
All Ethnicities Welcome
Compensation: $3500
($500 per asset, 7 video assets)
Usage: Digital-only organic + paid
Campaign Term: 3 months
Exclusivity: No content in same product category 30 days before, during, and 30 days after campaign
Campaign Timeline
(Please confirm dates before submitting)
Oct 14: Creative brief delivered to creators
Oct 31: Content due by 5:00 p.m. EST
Nov 11: First revision due by 5:00 p.m. EST
Nov 18: Second revision due 5:00 p.m. EST
Nov 26: Final delivery by 12:00 p.m. EST
Sample content style we are looking for:
https://www.instagram.com/p/DLr89beudOu/
https://www.instagram.com/p/DL2tqaJJRhM/
https://www.instagram.com/p/DKPyIHCxBX_/
https://www.instagram.com/p/DNlXI2XRDvr/
https://www.instagram.com/p/DOGsKk0DW53/
👉Note: If you already submitted to our Eyecare Campaign below, please do NOT re-submit. You are already being considered and we will reach out separately.
Bright & Clear Campaign
Eye Care Campaign (Closed)
This job is fully booked. Thanks to everyone who submitted and congratualtions those who were selected!
Looking For UGC creators to produce authentic, lifestyle-focused content!
Age: 25–49
All Ethnicities Welcome
Compensation: $2500 ($500 per asset)
Usage: Digital-only organic + paid
Campaign Term: 3 months
Exclusivity: No content in same product category 30 days before, during, and 30 days after campaign
Campaign Timeline
(Please confirm dates before submitting)
Sept 29: Creative brief shared with selected creators
Oct 6 – Oct 10: Content due by 5:00 p.m. EST
Oct 20 – Oct 22: First revision due by 5:00 p.m. EST
Oct 29 – Oct 30: Second revision due by 5:00 p.m. EST
Nov 5 – Nov 6: Final delivery by 12:00 p.m. EST
Sample content style we are looking for:
https://www.instagram.com/reel/DLYPFbgy68H/?igsh=a2g1cms5Zm1hbzNw
Chicken Wing Lovers (Closed)
This job is fully booked. Thanks to everyone who submitted!
CASTING CALL: FAST-FOOD CAMPAIGN (CHICKEN WINGS LOVER EDITION!)
PROJECT TYPE: Commercial / Video & Photo Campaign
CLIENT: Major Fast-Food Brand (Think: Chicken Wings!)
SHOOT LOCATION: NYC Tri-State Area (Talent MUST be local) We will be filming at your home or workspace! A small crew of up to 15 people will be coming to your home.
SHOOT DATES: One day between August 20–24 (TBD based on talent availability)
# of Shoot Days: One (1) 10-hour shoot day
SEEKING: This casting call is for genuine chicken wing enthusiasts who are excited to showcase their passion on camera. We are seeking:
Singles
Friend Groups
Families
Professionals who order food delivery at work
All participants must be homeowners or able to sign a location release for where we film you.
If you love chicken wings and want to share that joy, we want to hear from you!
COMPENSATION (per talent selected):
Session Fee: $350 (inclusive of talent and location)
OT (Hours 9–10): $65.625/hr
OT (Hours 11–12): $87.50/hr
Usage Fee: $1,500
Fitting Fee: $100 (virtual)
Note: Unless a check authorization is provided, payments (inclusive of agent commission) will be sent directly to talent, who will be responsible for paying their representative.
USAGE DETAILS:
Materials: All assets created during production, including b-roll, stills, edits, and behind-the-scenes content.
Media: All media platforms including but not limited to broadcast TV, OTT, social media, internet, digital/traditional OOH, radio, mobile, in-store, PR/editorial, etc.
Term: 3 months
Territory: United States (digital and PR use worldwide)
Exclusivity: None
UGC Creators (Closed)
Looking for a range of UGC creators to help showcase real-life household moments.
Role: Parents, pet owners, and homeowners who can showcase household stains/messes and highlight washing machine use (examples: kids’ messy clothes, pets tracking in dirt, or general laundry mishaps)
Environment: Home setting with access to a washing machine, ideally with good natural lighting.
Skills We’re Looking For:
Comfortable creating authentic, upbeat UGC-style content around household life
Confident demonstrating or talking through cleaning, laundry, or general family/pet household routines
Usage Terms:
Organic usage: 7 months from first public use
Paid media usage: 3 months from first public use
Media: OTT, social media (Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube, Snapchat), websites, microsites, banners, pop-ups, digital OOH (billboards, Jumbotrons, etc.)
During paid media term, exclusivity required for fabric care category
Filming Specs: Vertical (9x16)
Exclusivity: Fabric care category (no competing partnerships during the paid usage term)
Rate: $2,500 total for 5 assets
Campaign Timeline: (Please confirm you’re okay with these dates)
Aug 7: Creative brief shared with selected creators
Aug 14: Content due by 5:00 p.m. EST
Aug 22: First revision due by 5:00 p.m. EST
Aug 29: Second revision due by 5:00 p.m. EST
Sept 7: Final delivery by 12:00 p.m. EST
Dad’s Who LOVE Midnight Cereal (Closed)
Looking for UGC Creators who love eating Cereal as a midnight snack. Please submit TikTok/Reels you’ve made of yourself eating and talking to camera - Could be a recipe video also, but should show your personality and children.
Rate: $1.5k ($500 per Reel/TT - includes usage)
Campaign Term: July 21-August 21
Usage Terms:
Usage rights in perpetuity
Category exclusivity not required
Permissions to use on paid
Permissions to be used across all Kellogg’s owned social handles (all assets required to be resized for IG, FB and TT)
Creators do not have the right to publish on their personal handles unless Kellogg’s gives permission
Exclusivity: NA
Filming Spec: Vertical 9x16Campaign Term: July 21-August 21
Content Schedule (Please confirm you’re okay with these dates before submitting)
Brief in Creators with Creative Brief: 7/21-7/22
Content Due: 7/22 – 7/28 (due 5:00 p.m. EST)
First Revision Due: 7/31-8/4 (due 5:00 p.m. EST)
Second Revision Due: 8/7-8/11 (due 5:00 p.m. EST)
Final Delivery: 8/15-8/19 (due 12:00 p.m. EST)
Parents Who Put Cereal on Their Ice-Cream (Booked)
Looking for UGC Creators Who Love Adding Sweet & Savory Cereal Onto Their Ice Cream Bowl & Passing That Tradition to Their Kids. Please submit TikTok/Reels you’ve made of yourself eating and talking to camera - Could be a recipe video also, but should show your personality and children.
Rate: $1.5k ($500 per Reel/TT - includes usage)
Campaign Term: July 21-August 21
Usage Terms:
Usage rights in perpetuity
Category exclusivity not required
Permissions to use on paid
Permissions to be used across all Kellogg’s owned social handles (all assets required to be resized for IG, FB and TT)
Creators do not have the right to publish on their personal handles unless Kellogg’s gives permission
Exclusivity: NA
Filming Spec: Vertical 9x16Campaign Term: July 21-August 21
Content Schedule (Please confirm you’re okay with these dates before submitting)
Brief in Creators with Creative Brief: 7/21-7/22
Content Due: 7/22 – 7/28 (due 5:00 p.m. EST)
First Revision Due: 7/31-8/4 (due 5:00 p.m. EST)
Second Revision Due: 8/7-8/11 (due 5:00 p.m. EST)
Final Delivery: 8/15-8/19 (due 12:00 p.m. EST)
Night Workers Who LOVE Cereal (Booked)
Looking for UGC Night shift workers who don’t have time to leave their post but need something solid to get through the wee morning hours. Please submit TikTok/Reels you’ve made of yourself eating and talking to camera - Could be a recipe video also, but should show your personality and children.
Rate: $1.5k ($500 per Reel/TT - includes usage)
Campaign Term: July 21-August 21
Usage Terms:
Usage rights in perpetuity
Category exclusivity not required
Permissions to use on paid
Permissions to be used across all Kellogg’s owned social handles (all assets required to be resized for IG, FB and TT)
Creators do not have the right to publish on their personal handles unless Kellogg’s gives permission
Exclusivity: NA
Filming Spec: Vertical 9x16Campaign Term: July 21-August 21
Content Schedule (Please confirm you’re okay with these dates before submitting)
Brief in Creators with Creative Brief: 7/21-7/22
Content Due: 7/22 – 7/28 (due 5:00 p.m. EST)
First Revision Due: 7/31-8/4 (due 5:00 p.m. EST)
Second Revision Due: 8/7-8/11 (due 5:00 p.m. EST)
Final Delivery: 8/15-8/19 (due 12:00 p.m. EST)
College Athletes Who LOVE Cereal (Booked)
Looking for UGC athletes w/ back-to-back meetings & practice, looking for a snack to keep them fueled throughout the day. Please submit TikTok/Reels you’ve made of yourself eating and talking to camera - Could be a recipe video also, but should show your personality and children.
Rate: $1.5k ($500 per Reel/TT - includes usage)
Campaign Term: July 21-August 21
Usage Terms:
Usage rights in perpetuity
Category exclusivity not required
Permissions to use on paid
Permissions to be used across all Kellogg’s owned social handles (all assets required to be resized for IG, FB and TT)
Creators do not have the right to publish on their personal handles unless Kellogg’s gives permission
Exclusivity: NA
Filming Spec: Vertical 9x16Campaign Term: July 21-August 21
Content Schedule (Please confirm you’re okay with these dates before submitting)
Brief in Creators with Creative Brief: 7/21-7/22
Content Due: 7/22 – 7/28 (due 5:00 p.m. EST)
First Revision Due: 7/31-8/4 (due 5:00 p.m. EST)
Second Revision Due: 8/7-8/11 (due 5:00 p.m. EST)
Final Delivery: 8/15-8/19 (due 12:00 p.m. EST)
Adults LOVE Cereal (Booked)
Looking for UGC Creators who think being grown up is being able to buy childhood wants with adult money. You talk about how as a kid, you weren’t allowed to get the cereal you really wanted, but now that you're grown, you buy it whenever they want!
Rate: $1.5k ($500 per Reel/TT - includes usage)
Campaign Term: July 21-August 21
Usage Terms:
Usage rights in perpetuity
Category exclusivity not required
Permissions to use on paid
Permissions to be used across all Kellogg’s owned social handles (all assets required to be resized for IG, FB and TT)
Creators do not have the right to publish on their personal handles unless Kellogg’s gives permission
Exclusivity: NA
Filming Spec: Vertical 9x16Campaign Term: July 21-August 21
Content Schedule (Please confirm you’re okay with these dates before submitting)
Brief in Creators with Creative Brief: 7/21-7/22
Content Due: 7/22 – 7/28 (due 5:00 p.m. EST)
First Revision Due: 7/31-8/4 (due 5:00 p.m. EST)
Second Revision Due: 8/7-8/11 (due 5:00 p.m. EST)
Final Delivery: 8/15-8/19 (due 12:00 p.m. EST)
Boomer Influencers 25k+ Following (Booked)
NYC Locals Only
Shoot Dates: November 1st and 2nd
Rate: $2.5k (inclusive of shoot dates and usage)
Usage: 12 months
Looking for men and women 50 yrs+ who have a social media presence and are NYC local. This is for a skincare brand, so you shouldn’t have any moisturizer conflicts. Serious submissions only please!
NYC SAG Social Campaign - Local Hires Only (Booked)
UNION STATUS: Must be SAG
Rate: SAG Low Budget Waiver
Shoot Location: NYC Local
Shoot Dates: November 2024 (Dates TBD)
We want people who are truly beautiful, not generic model types, but people who light up a room, make you smile and make you want to find out more. Each character should be unique not just in looks and features, but in personalities as well."
"Each person should bring a spark, a unique energy, natural movement, and real soul to the scenes, giving us beautiful, authentic performances designed to make us feel something."